WordPress Development
Custom WordPress builds — fast, secure and genuinely editable.
Software & Product Engineering
Websites that earn their traffic
Most business websites are brochures with a contact form bolted on. We build the other kind: a fast, structured, measurable asset that compounds in search and turns attention into pipeline.
- Engagement
- Fixed-scope project or retained build team
- Typical timeline
- 6–14 weeks
- Delivered across
- All 50 US states
Overview
A website is the only marketing asset you own outright. Every other channel rents attention from a platform that can change its rules overnight. That is why we treat a site build as infrastructure rather than decoration — semantic HTML, a real content model, clean internal linking, and a performance budget enforced in CI rather than promised in a proposal.
We start from your commercial reality: who buys, what convinces them, and which pages have to do the selling. Then we design a component library instead of a stack of one-off page layouts, so your team can launch a new landing page in an afternoon without calling an agency. Every build ships with structured data, an XML sitemap, analytics that track outcomes rather than pageviews, and documentation your marketers can actually follow.
The result is a site that gets faster and more valuable as it grows, not slower and more fragile — and one that migrates cleanly if you later move to WordPress, a headless CMS, or an in-house platform team.
- Typical Lighthouse performance score at launch
- 95+Typical Lighthouse performance score at launch
- Largest Contentful Paint on 4G mobile
- <1.4sLargest Contentful Paint on 4G mobile
- Common lift in qualified form submissions
- 2–3×Common lift in qualified form submissions
Business benefits
What website development changes for you
The reasons this work earns its budget, stated as outcomes rather than features.
Performance as a hard requirement
We set a page-weight and Core Web Vitals budget before design begins, then fail the build if a change breaks it. Speed stops being something you fix later.
A component library, not a template
Every section is a reusable, documented block. Your team composes new pages from proven parts instead of paying for bespoke layouts forever.
SEO built into the structure
Heading hierarchy, canonical logic, schema, internal links and crawl paths are designed with the information architecture — not retrofitted by a specialist six months later.
Accessible to everyone who visits
We build to WCAG 2.2 AA: keyboard paths, focus states, contrast, reduced-motion support. That widens your market and reduces legal exposure.
Editing without engineering
Content models are designed around how your team writes. Marketers publish, engineers stay on product, and nothing breaks in the process.
Portable by design
Content, presentation and logic stay separated, so moving to a different CMS or hosting platform is a migration — never a rebuild.
Problems solved
If any of this sounds familiar
These are the situations clients describe in the first conversation, and what we do about each.
“The site looks fine but ranks for nothing.”
We rebuild the information architecture around search demand, give every commercial intent its own page, and connect them with deliberate internal links so authority actually flows.
“Every small change needs a developer and a two-week wait.”
A block-based content model plus editor documentation hands routine changes back to marketing, with guardrails that keep the design system intact.
“Mobile performance is quietly killing conversion.”
We ship images in modern formats, defer non-critical JavaScript, self-host fonts and enforce a performance budget in the pipeline so regressions never reach production.
“Nobody can prove the site produces revenue.”
We instrument the funnel end to end — source, page, event, form, CRM — so you can attribute closed business rather than admiring traffic charts.
Our process
How we deliver it
Each stage has a defined output, so you always know what you are getting and when.
- 01
Discovery and demand mapping
Stakeholder interviews, analytics and search-demand review to establish who we are selling to, what they search for, and which pages must exist.
- 02
Architecture and wireframes
URL structure, page templates, content model and internal linking plan, validated as low-fidelity wireframes before a pixel is designed.
- 03
Design system
Typography, color, spacing, motion and a component inventory — designed once, applied everywhere, documented for the long term.
- 04
Build and integrate
Component development, CMS wiring, forms, CRM and analytics integration, schema markup, and accessibility testing throughout rather than at the end.
- 05
Launch and iterate
Redirect mapping, staged rollout, Search Console validation, then a structured 90-day optimization program based on real user behavior.
Technologies used
The tools behind the work
Chosen for maintainability and hiring depth rather than novelty. We will justify any choice on request, and we avoid technology that makes you dependent on us.
- Next.js
- React
- TypeScript
- Tailwind CSS
- WordPress
- Sanity
- Contentful
- Vercel
- Cloudflare
- GA4
- Google Tag Manager
- Schema.org
Industries served
Where this work lands most often
Sector context changes what good looks like. These are the industries where we have delivered this service repeatedly.
Client results
This service, in practice
Placeholder content. These engagement profiles illustrate structure and formatting. They are not reported client results and will be replaced with verified client stories before this site goes live.
Real Estate · 3 months
Cutting lead response from 4 hours to 90 seconds
A regional brokerage was paying for portal leads and converting them poorly. The problem was not lead quality — it was that nobody responded quickly enough.
“We were about to cut the lead budget. The problem was never the leads.”
Managing Broker, Regional residential brokerage
- Median first response time
- 4.1 hrs → 90 secMedian first response time
- Lead-to-appointment conversion
- 2.1×Lead-to-appointment conversion
- Leads receiving no response, from 19%
- 0%Leads receiving no response, from 19%
- Of inquiries now from organic, previously 4%
- 28%Of inquiries now from organic, previously 4%
Why Mova
What working with us on website development is like
The same commitments apply to every engagement, regardless of size or service.
A defined first step
We scope a fixed-price starting point so you can evaluate us on website development before committing to a program.
Senior people, named
The team you meet is the team that delivers. You will know exactly who is accountable.
You own the output
Code, accounts, files and documentation are yours from day one, with no lock-in of any kind.
Measured, then reported
We baseline before starting and report against it honestly — including the months that fall short.
Questions
Website Development: common questions
The questions we are asked most about website development, answered directly.
A focused marketing site typically runs 6–10 weeks from kickoff to launch. Larger sites with heavy content migration, multiple languages or complex integrations usually land in the 12–18 week range. We share a dated plan in week one and hold to it.
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Landing Page Design
Single-purpose pages built to convert a specific campaign.
Technical SEO
Making sure search engines can crawl, render and trust your site.
Performance Optimization
Speed work measured in revenue, not just scores.
UI Design
Interfaces with a system underneath, not a set of screens.
Next step
Ready to talk about website development?
Thirty minutes with someone who has delivered this work. We will tell you what it would take, roughly what it would cost, and whether Mova is the right fit.
No pitch deck. A 30-minute conversation about what you are trying to achieve.