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The most expensive clicks in B2B, spent well
LinkedIn costs several times what other platforms do. It is worth it only when the targeting, offer and follow-up are good enough to convert into pipeline you can measure.
- Engagement
- Monthly management retainer
- Typical timeline
- One full sales cycle to judge properly
- Delivered across
- All 50 US states
Overview
LinkedIn's value is that nobody else can reliably reach a VP of Operations at a 500-person manufacturer in Ohio. That precision commands a premium — clicks routinely run $8 to $20 in US B2B — which means the platform punishes weak offers unusually quickly. A generic 'request a demo' campaign will burn budget fast.
We build LinkedIn programs around the reality that most of your target account list is not in-market this quarter. That means a mix: high-value content offers to build familiarity with the 95% who are not ready, and direct-response campaigns to capture the few who are. Retargeting connects the two.
Measurement has to run to pipeline. LinkedIn's own reporting stops at the lead, and a lead that never becomes an opportunity is a cost, not a result. We integrate with your CRM so campaign performance is judged on opportunities and revenue, which frequently reorders which campaigns look successful.
- Reported through CRM, not lead volume
- PipelineReported through CRM, not lead volume
- Targeting by named account list
- ABMTargeting by named account list
- Demand creation and demand capture run together
- 2 tiersDemand creation and demand capture run together
Business benefits
What linkedin ads changes for you
The reasons this work earns its budget, stated as outcomes rather than features.
Precision targeting used properly
Job title, function, seniority, company size, industry and named account lists — combined tightly enough that every impression is worth its cost.
Account-based execution
Upload target account lists and coordinate advertising with sales outreach so the same accounts see consistent messaging.
Offers matched to readiness
Genuinely valuable content for accounts that are not in-market, direct offers for those that are. Asking for a demo too early wastes the impression.
Native formats that convert
Lead gen forms, document ads, conversation ads and thought leader ads, each used where its mechanics actually help.
Measured to opportunity
CRM integration so campaigns are judged on pipeline and closed revenue rather than lead counts that flatter the report.
Budget discipline
Tight audience sizing, frequency control and rapid pruning, because LinkedIn's cost structure is unforgiving of drift.
Problems solved
If any of this sounds familiar
These are the situations clients describe in the first conversation, and what we do about each.
“Our cost per lead on LinkedIn is unsustainable.”
Usually a mismatch between offer and audience readiness. We introduce lower-friction offers and retargeting sequences to bring effective cost down.
“Leads download the guide and never respond.”
Redesign the follow-up: qualification, nurture sequencing and sales handoff timing, with content that advances rather than repeats the pitch.
“We cannot tell which campaigns produce revenue.”
CRM integration with campaign-level attribution through to opportunity and closed-won, plus multi-touch context for long cycles.
“Our audience is too small to spend against.”
Broaden thoughtfully by function or industry, layer intent signals, and use frequency caps so a small audience is not burned out in a fortnight.
Our process
How we deliver it
Each stage has a defined output, so you always know what you are getting and when.
- 01
ICP and account definition
Define the ideal customer profile precisely and build target account lists from firmographic and intent data.
- 02
Offer architecture
Design the ladder from awareness content through mid-funnel value to direct-response offers, matched to buying stage.
- 03
Campaign build
Audience construction, format selection, creative production and lead capture wired directly into your CRM.
- 04
Sales alignment
Agreed lead definitions, routing rules, follow-up timing and feedback loop so marketing spend and sales effort compound.
- 05
Optimize to pipeline
Monthly review by opportunity contribution, reallocating budget toward what produces revenue rather than volume.
Technologies used
The tools behind the work
Chosen for maintainability and hiring depth rather than novelty. We will justify any choice on request, and we avoid technology that makes you dependent on us.
- LinkedIn Campaign Manager
- LinkedIn Insight Tag
- HubSpot
- Salesforce
- Clearbit
- 6sense
- Looker Studio
- GA4
Industries served
Where this work lands most often
Sector context changes what good looks like. These are the industries where we have delivered this service repeatedly.
Why Mova
What working with us on linkedin ads is like
The same commitments apply to every engagement, regardless of size or service.
A defined first step
We scope a fixed-price starting point so you can evaluate us on linkedin ads before committing to a program.
Senior people, named
The team you meet is the team that delivers. You will know exactly who is accountable.
You own the output
Code, accounts, files and documentation are yours from day one, with no lock-in of any kind.
Measured, then reported
We baseline before starting and report against it honestly — including the months that fall short.
Questions
LinkedIn Ads: common questions
The questions we are asked most about linkedin ads, answered directly.
For B2B with deal values above roughly $10,000, generally yes. Below that the math rarely works — the cost per qualified opportunity exceeds what the contract can support, and other channels serve better.
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Next step
Ready to talk about linkedin ads?
Thirty minutes with someone who has delivered this work. We will tell you what it would take, roughly what it would cost, and whether Mova is the right fit.
No pitch deck. A 30-minute conversation about what you are trying to achieve.