Marketing Automation
Lifecycle programs that run without someone pressing send.
Marketing & Growth
The highest-return channel, and the most neglected
Email routinely returns more per dollar than any paid channel, costs nothing per send, and cannot be taken away by an algorithm change. Most companies still send a monthly newsletter and call it a program.
- Engagement
- Setup project then monthly management
- Typical timeline
- 6–8 weeks to full flow coverage
- Delivered across
- All 50 US states
Overview
The revenue in email is in automation, not broadcasts. Welcome series, abandoned browse and cart, post-purchase sequences, replenishment reminders, winback and re-engagement — flows that trigger on behavior and run continuously. For most ecommerce businesses these produce the majority of email revenue while requiring a fraction of the ongoing effort.
Deliverability underpins all of it. Authentication, list hygiene, sending reputation and engagement-based segmentation determine whether your email reaches the inbox at all. Google and Yahoo's bulk sender requirements made this non-negotiable for US senders, and many lists that performed adequately two years ago are now quietly landing in spam.
We also respect the asset. Aggressive sending produces short-term revenue and long-term list decay. We optimize for revenue per subscriber over time, which usually means sending less to more relevant segments rather than more to everyone.
- Typical share of ecommerce revenue from email
- 25–40%Typical share of ecommerce revenue from email
- Inbox placement target after deliverability work
- 98%+Inbox placement target after deliverability work
- Revenue measured over time, not per send
- Per subscriberRevenue measured over time, not per send
Business benefits
What email marketing changes for you
The reasons this work earns its budget, stated as outcomes rather than features.
Automation that runs continuously
Welcome, abandonment, post-purchase, replenishment and winback flows that generate revenue without ongoing production effort.
Deliverability engineered
SPF, DKIM, DMARC, list hygiene, warmup and engagement segmentation so your email reaches the inbox rather than the spam folder.
Segmentation with intent
Behavioral and lifecycle segments that make each send relevant, which drives both performance and long-term list health.
SMS integrated where it fits
Coordinated email and SMS with sensible frequency governance and full TCPA-compliant consent handling.
Compliant by default
CAN-SPAM, TCPA and state privacy requirements built into consent capture, preference management and unsubscribe handling.
Measured as revenue
Reporting on revenue per subscriber and per flow, not open rates that became unreliable after Apple Mail Privacy Protection.
Problems solved
If any of this sounds familiar
These are the situations clients describe in the first conversation, and what we do about each.
“Our emails go to the promotions tab or spam.”
Authentication audit, list cleaning, engagement-based segmentation and reputation rebuilding. Deliverability is fixable but takes disciplined weeks.
“We only send a monthly newsletter.”
Build the core automated flows first — they typically produce most of the revenue and require no ongoing production once live.
“Unsubscribes climb every time we send.”
Reduce frequency to disengaged segments, improve relevance through segmentation, and add a preference center so people can adjust rather than leave.
“We cannot tell what email actually earns.”
Proper attribution setup with revenue reporting per flow and campaign, including holdout groups to measure genuine incrementality.
Our process
How we deliver it
Each stage has a defined output, so you always know what you are getting and when.
- 01
Audit
Deliverability, list health, existing flows, segmentation and revenue attribution baseline.
- 02
Foundation
Authentication, list hygiene, consent capture, preference center and platform configuration done properly before scaling sends.
- 03
Flow build
Core lifecycle automations designed, written, designed visually and tested before launch.
- 04
Campaign program
Ongoing broadcast calendar with segmentation, testing and coordination with promotions and product launches.
- 05
Optimize
Continuous testing on subject lines, offers, timing and segmentation, reported on revenue per subscriber.
Technologies used
The tools behind the work
Chosen for maintainability and hiring depth rather than novelty. We will justify any choice on request, and we avoid technology that makes you dependent on us.
- Klaviyo
- HubSpot
- Mailchimp
- Customer.io
- Braze
- Postmark
- Google Postmaster
- Shopify
- Attentive
Industries served
Where this work lands most often
Sector context changes what good looks like. These are the industries where we have delivered this service repeatedly.
Why Mova
What working with us on email marketing is like
The same commitments apply to every engagement, regardless of size or service.
A defined first step
We scope a fixed-price starting point so you can evaluate us on email marketing before committing to a program.
Senior people, named
The team you meet is the team that delivers. You will know exactly who is accountable.
You own the output
Code, accounts, files and documentation are yours from day one, with no lock-in of any kind.
Measured, then reported
We baseline before starting and report against it honestly — including the months that fall short.
Questions
Email Marketing: common questions
The questions we are asked most about email marketing, answered directly.
Depends on segment engagement rather than a universal rule. Highly engaged subscribers tolerate weekly or more; disengaged segments should hear from you rarely. Frequency governed by engagement protects both revenue and deliverability.
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Next step
Ready to talk about email marketing?
Thirty minutes with someone who has delivered this work. We will tell you what it would take, roughly what it would cost, and whether Mova is the right fit.
No pitch deck. A 30-minute conversation about what you are trying to achieve.