What this actually costs

$12,000 – $40,000

A paid engagement that ends with a decision, not a pitch. We learn the business, assess the current state, cost the options and recommend one — including recommending you do nothing if that is the honest answer.

• Stakeholder interviews and process observation
• Current-state technical or channel assessment
• Options with cost, risk and tradeoffs
• Sequenced roadmap with a success baseline

Right if

You know something is wrong but not what to build.

Not if

You already have a validated spec and want it built.

$25,000 – $150,000

Marketing sites, storefronts, identity systems and the component libraries behind them. Priced on the number of unique templates and the depth of the content model, not on page count.

• Positioning, information architecture and copy direction
• Design system and production-ready components
• CMS build with editor training
• Performance, accessibility and SEO to a stated standard

Right if

The site is a sales asset and is currently underperforming.

Not if

You need a five-page brochure site fast and cheap.

$75,000 – $600,000+

Applications, portals, internal operations tools and the integration layers under them. The range is wide because a single-workflow tool and a multi-tenant platform are not the same project.

• Architecture, data model and integration design
• Two-week increments with working software each time
• Automated tests and CI/CD from the first commit
• Documentation written for the team who inherits it

Right if

The process is a competitive asset and off-the-shelf will not fit.

Not if

An existing SaaS product already does 90% of it.

$40,000 – $250,000

Document processing, support automation, forecasting and retrieval systems — with the evaluation harness that tells you whether it is actually working. We rank use cases by payback and build the one that pays first.

• Use-case ranking with a value and feasibility score
• Labeled evaluation set and automated scoring
• Human-in-the-loop review where reversal is expensive
• Cost-per-transaction modeling before you commit

Right if

There is a repetitive, high-volume, judgment-light task.

Not if

You want AI in the product because investors asked.

$6,000 – $35,000

SEO, paid media, content and lifecycle marketing run as one program with quarterly strategy. The minimum exists because organic and lifecycle work does not produce a readable signal in less time.

• Channel strategy with a named owner
• Monthly execution against a published plan
• Attribution wired to revenue, not to sessions
• Reporting you can read without us in the room

Right if

Acquisition is a continuous need, not a launch.

Not if

You need one campaign for one event.

$4,000 – $15,000

Senior technical or strategic judgment on a part-time basis — architecture reviews, vendor selection, roadmap pressure-testing, and a second opinion on decisions that are expensive to reverse.

• A named principal, not a rotating bench
• Scheduled sessions plus asynchronous access
• Written recommendations with rationale
• No minimum term after the first month

Right if

You have a team and need experienced perspective.

Not if

You need someone to do the work, not review it.