Motion Graphics
Animation that explains, not animation that decorates.
Brand, Design & Creative
Produced for the platform, not for the boardroom
A three-minute brand film has a place. It is not the place most video budgets should go. We start with where it will be watched and work backward.
- Engagement
- Per-production project or content retainer
- Typical timeline
- 4–8 weeks per production
- Delivered across
- All 50 US states
Overview
Most corporate video fails because it was made for internal approval rather than external attention. It opens slowly, includes everyone's message, and runs long. On a social feed it loses the viewer in two seconds; on a landing page it goes unplayed.
We plan production around distribution. A day of filming should produce a hero piece, several short social cuts, product sequences for the website and clips for sales outreach — because the marginal cost of capturing more while the crew is there is small and the value is substantial.
Our most requested work is customer stories, and for good reason: nothing you say about your product carries the weight of a customer describing the problem it solved. Those require interview craft more than camera craft, which is where most testimonial video goes wrong.
- Yields hero, social, web and sales assets
- 1 shootYields hero, social, web and sales assets
- Captured for social alongside horizontal
- VerticalCaptured for social alongside horizontal
- Interviews structured before the camera rolls
- Story-ledInterviews structured before the camera rolls
Business benefits
What video production changes for you
The reasons this work earns its budget, stated as outcomes rather than features.
Planned around distribution
Formats, lengths and aspect ratios decided before the shoot, so one production serves every channel properly.
Interviews that get the real answer
Structured questioning that produces specific stories rather than the marketing statements people default to on camera.
Efficient shoot days
Detailed shot lists and preparation so a single day yields far more usable material than it typically does.
Vertical captured natively
Social formats framed during the shoot rather than cropped afterward, which visibly damages composition.
Full production handled
Casting, locations, permits, crew, equipment, direction and post — one team accountable end to end.
Accessible delivery
Captions and transcripts as standard, which also improves engagement on muted autoplay and adds indexable text.
Problems solved
If any of this sounds familiar
These are the situations clients describe in the first conversation, and what we do about each.
“Our brand video gets almost no views.”
Reframe around distribution — shorter cuts, stronger openings and platform-native formats. Length and pacing are usually the whole problem.
“Customer testimonials sound scripted and hollow.”
Interview technique that draws out specifics and moments rather than endorsements. The best testimonial lines are almost never the ones people plan to say.
“Video production costs more than it returns.”
Multi-asset production planning. Capturing for several deliverables in one shoot changes the economics substantially.
“Our product is software and hard to film.”
High-quality screen capture combined with motion graphics and human context, which conveys software far better than filming a monitor.
Our process
How we deliver it
Each stage has a defined output, so you always know what you are getting and when.
- 01
Strategy and pre-production
Objectives, distribution plan, deliverable list, script or interview structure, casting and location scouting.
- 02
Preparation
Shot lists, schedules, permits, crew and equipment confirmed so shoot days run without improvisation.
- 03
Production
Filming with professional crew and direction, capturing both primary and supporting material efficiently.
- 04
Post-production
Editing, color, sound, graphics and music with structured review rounds and clear revision boundaries.
- 05
Delivery
All formats and cutdowns, captions, thumbnails and platform-specific specifications.
Technologies used
The tools behind the work
Chosen for maintainability and hiring depth rather than novelty. We will justify any choice on request, and we avoid technology that makes you dependent on us.
- Sony FX cameras
- DaVinci Resolve
- Premiere Pro
- After Effects
- Frame.io
- Artlist
Industries served
Where this work lands most often
Sector context changes what good looks like. These are the industries where we have delivered this service repeatedly.
Why Mova
What working with us on video production is like
The same commitments apply to every engagement, regardless of size or service.
A defined first step
We scope a fixed-price starting point so you can evaluate us on video production before committing to a program.
Senior people, named
The team you meet is the team that delivers. You will know exactly who is accountable.
You own the output
Code, accounts, files and documentation are yours from day one, with no lock-in of any kind.
Measured, then reported
We baseline before starting and report against it honestly — including the months that fall short.
Questions
Video Production: common questions
The questions we are asked most about video production, answered directly.
A single-day shoot with crew, direction and post typically runs $10,000–$30,000 depending on scale and deliverables. Customer story videos filmed alongside other content can be considerably less per asset.
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Next step
Ready to talk about video production?
Thirty minutes with someone who has delivered this work. We will tell you what it would take, roughly what it would cost, and whether Mova is the right fit.
No pitch deck. A 30-minute conversation about what you are trying to achieve.