Writing
Topics
The gap between a working demo and a production AI system is almost never the model. It is evaluation, ownership and the operational layer nobody scoped.
6 min read
Most performance work optimizes a lab score that no customer experiences. Here is how to find the slowness that is costing you money.
6 min read
AI summaries take clicks that informational content used to earn. That is a real problem for some strategies and almost none for others.
6 min read
Most build-versus-buy analyses compare a license fee to a development quote and stop there. That comparison is missing about half the cost on both sides.
6 min read
If your monthly report has never contained bad news, it is not a report. It is a retention document.
5 min read
The case for a design system is rarely aesthetic. It is that every subsequent feature costs less and arrives more consistent.
5 min read
Working on something similar?
If an article here describes a problem you have, the fastest route is a conversation with the person who wrote it.
No pitch deck. A 30-minute conversation about what you are trying to achieve.