Ecommerce SEO
Category and product pages that earn non-brand revenue.
Software & Product Engineering
Commerce that converts, then keeps converting
In ecommerce, engineering is a revenue lever. A second of load time, a friction point in checkout, a search that returns nothing — each has a measurable price. We build stores where those numbers move the right way.
- Engagement
- Project build or growth retainer
- Typical timeline
- 8–16 weeks
- Delivered across
- All 50 US states
Overview
Ecommerce is the discipline where technical decisions translate most directly into money. Faster pages convert better. Better product data reduces returns. Smarter search increases average order value. Reliable inventory sync prevents the oversell that costs you a customer permanently. None of that is abstract — it all shows up in the monthly numbers.
We build on Shopify when the platform's operational strengths outweigh its constraints, go headless when brand experience or performance demands more control, and build fully custom when a business model genuinely does not fit a product — subscription boxes, configurable goods, B2B pricing with contract terms.
Whatever the platform, we design the whole commerce operation: catalog structure, merchandising, checkout, payments, tax, shipping logic, returns, ERP and 3PL integration, and the analytics to understand which of them is limiting growth this quarter.
- Typical conversion lift from checkout and speed work
- 15–35%Typical conversion lift from checkout and speed work
- Product page LCP on mobile
- <1.5sProduct page LCP on mobile
- Inventory accuracy across channels
- Real-timeInventory accuracy across channels
Business benefits
What ecommerce development changes for you
The reasons this work earns its budget, stated as outcomes rather than features.
Speed as a revenue lever
Product and collection pages engineered against strict performance budgets, because load time correlates directly with conversion rate.
Checkout friction removed
Express wallets, guest checkout, address autocomplete, honest shipping cost display and error handling that does not lose the cart.
Merchandising that sells
Faceted navigation, relevant search with synonym handling, bundles, cross-sells and personalization driven by actual behavior.
Operations connected
ERP, 3PL, warehouse and accounting integration so stock, orders and fulfillment stay consistent without manual reconciliation.
Built for multi-channel
One catalog serving web, marketplaces, social commerce and retail POS, with pricing and inventory synchronized across all of them.
Cross-border ready
Multi-currency, local payment methods, duties and tax handling, and localized content for markets you are ready to serve properly.
Problems solved
If any of this sounds familiar
These are the situations clients describe in the first conversation, and what we do about each.
“Traffic is healthy but conversion rate is not.”
We instrument the funnel step by step, find where intent is lost — usually speed, shipping surprise or checkout friction — and fix the specific cause.
“Cart abandonment is high at the shipping step.”
Show real shipping cost earlier, offer clear thresholds and options, and follow up with recovery flows that reference the actual cart.
“We oversell stock across channels.”
A single inventory source of truth with real-time sync and buffer logic per channel, plus alerting when reconciliation drifts.
“The site slows to a crawl during promotions.”
Edge caching, static rendering for catalog pages, queue-based order processing and load testing against your actual peak profile.
Our process
How we deliver it
Each stage has a defined output, so you always know what you are getting and when.
- 01
Commerce audit
Funnel analysis, performance profile, catalog structure and operational review to identify where revenue is actually leaking.
- 02
Platform decision
Shopify, headless or custom — decided against catalog complexity, business model, team capability and three-year cost.
- 03
Experience design
Category, product, cart and checkout design informed by behavior data and tested with real shoppers before build.
- 04
Build and integrate
Storefront development, payment and tax configuration, ERP and 3PL integration, and migration of catalog, customers and order history.
- 05
Optimize continuously
A structured testing program on the highest-traffic templates, with results measured in revenue per session rather than clicks.
Technologies used
The tools behind the work
Chosen for maintainability and hiring depth rather than novelty. We will justify any choice on request, and we avoid technology that makes you dependent on us.
- Shopify
- Shopify Hydrogen
- Next.js
- WooCommerce
- Stripe
- Klaviyo
- Algolia
- Contentful
- TypeScript
- Cloudflare
Industries served
Where this work lands most often
Sector context changes what good looks like. These are the industries where we have delivered this service repeatedly.
Client results
This service, in practice
Placeholder content. These engagement profiles illustrate structure and formatting. They are not reported client results and will be replaced with verified client stories before this site goes live.
Ecommerce · 4 months
A replatform that paid for itself in eleven weeks
A direct-to-consumer home goods brand had outgrown a heavily-app-laden storefront that loaded in six seconds on mobile. We rebuilt it, then worked the funnel.
“We had been treating site speed as a technical detail. It was the single largest thing suppressing our return on ad spend.”
Head of Ecommerce, Direct-to-consumer home goods brand
- Mobile page load time
- 6.1s → 1.6sMobile page load time
- Mobile conversion rate
- +38%Mobile conversion rate
- Non-brand organic revenue in seven months
- +112%Non-brand organic revenue in seven months
- To recover the full project cost
- 11 weeksTo recover the full project cost
Why Mova
What working with us on ecommerce development is like
The same commitments apply to every engagement, regardless of size or service.
A defined first step
We scope a fixed-price starting point so you can evaluate us on ecommerce development before committing to a program.
Senior people, named
The team you meet is the team that delivers. You will know exactly who is accountable.
You own the output
Code, accounts, files and documentation are yours from day one, with no lock-in of any kind.
Measured, then reported
We baseline before starting and report against it honestly — including the months that fall short.
Questions
Ecommerce Development: common questions
The questions we are asked most about ecommerce development, answered directly.
Shopify for the majority of direct-to-consumer businesses — its checkout, payments and app ecosystem are hard to justify rebuilding. Go headless or custom when brand experience, complex B2B pricing, subscriptions or configurable products push against the platform's edges.
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Next step
Ready to talk about ecommerce development?
Thirty minutes with someone who has delivered this work. We will tell you what it would take, roughly what it would cost, and whether Mova is the right fit.
No pitch deck. A 30-minute conversation about what you are trying to achieve.