Why Mova
Six commitments,
each of which costs us something.
Strategy and execution in one team
The people writing the recommendation are the ones who have to build it. That keeps plans honest and removes the handoff where most value is lost.
We tell you when not to buy
If configuring what you own beats building something new, we will say so. Turning down work we could have sold is the clearest signal of whose interest we serve.
You own everything
Code, infrastructure, ad accounts, analytics, design files and documentation live in your name from day one. Leaving should always be possible.
Measured against business outcomes
Cycle time, acquisition cost, conversion, pipeline, margin. We baseline before starting so improvement is demonstrable rather than asserted.
Senior people do the work
The team in the pitch is the team on the project. We do not sell with principals and deliver with juniors.
Built to be handed over
Conventional technology, documentation written for newcomers, and training. Every engagement is designed so your team could continue without us.
- Projects delivered across 15 industries
- 120+Projects delivered across 15 industries
- Of revenue from repeat and referred clients
- 94%Of revenue from repeat and referred clients
- US states we deliver into
- 50US states we deliver into
- Average tenure of our senior engineers
- 6 yrsAverage tenure of our senior engineers
Straight comparison
What is typical, and what we do instead
| The question | Common industry practice | How Mova works |
|---|---|---|
| Who does the work | Senior people pitch; the project is delivered by whoever is available. | The people in the pitch are the people on the project, named in the statement of work. |
| Who owns the assets | Agency-owned ad accounts, agency-hosted sites, proprietary reporting portals. | Every account, repository and file is in your name from day one, with no exceptions. |
| What the report says | Metrics selected because they improved. Bad months are described as foundational. | Performance against the goal set at the start, including the months we missed it. |
| What happens at the recommendation | The deck is delivered. Implementation is a separate conversation, or someone else's problem. | We stay through implementation, because the recommendation is not the deliverable. |
| How pricing works | Percentage of media spend, or hourly billing that rewards taking longer. | Fixed price for scoped work, flat monthly retainers. Neither rewards inefficiency. |
| What happens when we disagree | The client is right, and the concern goes unrecorded. | We state the concern plainly once, then do the work you decided on and note the assumption. |
Where we are not the right fit
Reasons to choose someone else
You want the cheapest option
We are not it. Our rates reflect senior people doing the work, and there are firms that will quote considerably less.
You want a vendor, not a partner
If you want work executed to specification without questions, that is a legitimate need and a poor fit for how we operate.
You need a very large team immediately
We staff engagements deliberately. If you need forty people next month, a larger firm will serve you better.
The decision is already made
If you have chosen the solution and want it built, we will ask why at least once. Some clients find that unwelcome.
How we handle your systems
The access we ask for, and what we do with it
Least-privilege access
We request the narrowest access that lets the work proceed, scoped to named individuals, and we ask you to revoke it at the end of the engagement. If a task needs production access, we say why and for how long.
No production data in development
Development and staging run on synthetic or anonymized data. Where a realistic dataset is genuinely required, we agree the masking approach with you in writing first.
Secrets never in source
Credentials live in a managed secret store, not in a repository, a spreadsheet or a chat thread. Anything shared during onboarding is rotated before launch.
Reviewed changes only
Every change is peer-reviewed before it reaches your main branch, and the deployment pipeline is the only path to production. No one deploys from a laptop.
Dependency and vulnerability scanning
Automated dependency auditing runs in CI, and we patch or document every high-severity finding rather than shipping past it.
Regulated work, handled as regulated
For HIPAA, PCI DSS, GLBA or FERPA scope we sign the appropriate agreements, keep the audit trail the regulation expects, and involve your compliance function early rather than at sign-off.
Ask us to deviate from any of these and we will tell you honestly what the risk is. What we will not do is deviate quietly and leave you to discover it in an audit.
With a 30-minute call to understand what you are trying to achieve. If it looks like a fit, we propose a scoped first step — usually an assessment, audit or discovery phase — with a fixed price and a defined deliverable. You are not committing to a long program to find out whether we are useful.
Next step
The cheapest way to evaluate us is a small project
Most relationships start with a fixed-price assessment or audit. You get something useful regardless, and you find out how we work before committing to anything larger.
No pitch deck. A 30-minute conversation about what you are trying to achieve.