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SEO & Content

The foundation everything else stands on

You can publish excellent content indefinitely. If Google cannot crawl it efficiently, render it correctly or work out which version to index, it will underperform forever.
Engagement
Audit project or ongoing technical retainer
Typical timeline
3–6 weeks for audit and remediation plan
Delivered across
All 50 US states

Overview

Technical SEO is unglamorous and disproportionately valuable. Most sites over a few hundred pages have real problems: crawl budget spent on faceted URLs, JavaScript that renders after the crawler has moved on, duplicate content across parameters, orphaned pages, conflicting canonicals, structured data that fails validation. Each individually seems minor. Together they suppress a whole site.

We diagnose from evidence rather than checklist. Log file analysis shows what Googlebot actually does on your site rather than what a crawler simulation suggests. Rendering tests reveal what the indexer really sees. Search Console data shows which pages are excluded and why. That evidence drives a prioritized fix list ordered by expected impact, not by severity label.

We also implement. Many technical audits die as a PDF nobody actions, so we work alongside your engineering team — or do the work ourselves — and verify each fix took effect in the index.

Typical increase in indexed valuable pages
20–50%Typical increase in indexed valuable pages
Core Web Vitals across primary templates
GreenCore Web Vitals across primary templates
Traffic loss target on managed migrations
0%Traffic loss target on managed migrations

Business benefits

What technical seo changes for you

The reasons this work earns its budget, stated as outcomes rather than features.

Evidence from log files

We analyze what Googlebot actually crawls and how often, which reveals waste that simulated crawls cannot see.

JavaScript rendering verified

Confirmation that your content, links and metadata are present in what the indexer sees — not just in the browser.

Core Web Vitals on field data

Optimization measured against real user metrics from CrUX, not lab scores that flatter a fast connection.

Indexation under control

Canonical strategy, parameter handling, pagination and faceted navigation configured so crawl budget goes to pages that matter.

Structured data that validates

Schema implemented correctly for your content types and monitored for errors, enabling rich results rather than warnings.

Migrations without loss

URL mapping, redirect testing, parity checks and post-launch monitoring. Migration traffic loss is preventable and we prevent it.

Problems solved

If any of this sounds familiar

These are the situations clients describe in the first conversation, and what we do about each.

    Google indexes a fraction of our pages.

    Identify why through Search Console and log analysis — usually crawl waste, thin duplicates or weak internal linking — and fix the cause.

    Our JavaScript site does not rank.

    Move critical content and links to server-rendered HTML, verify with rendering tests, and confirm the indexed version contains what matters.

    Core Web Vitals are failing on mobile.

    Profile the actual causes — usually images, third-party scripts and layout shift — and fix them against field data rather than lab scores.

    We lost 40% of traffic after a redesign.

    Emergency migration recovery: map old to new URLs, restore missing redirects, recover lost metadata and internal links, and monitor to confirm.

Our process

How we deliver it

Each stage has a defined output, so you always know what you are getting and when.
  1. 01

    Full technical crawl

    Site-wide crawl with rendering, cross-referenced against Search Console, analytics and server logs to build a real picture.

  2. 02

    Diagnosis and prioritization

    Issues ranked by traffic impact and implementation effort, delivered with the reasoning rather than a severity color.

  3. 03

    Implementation

    We implement directly or work alongside your engineers with clear specifications and acceptance criteria for each fix.

  4. 04

    Verification

    Confirm each change took effect in the index and in field performance data — not just that the ticket was closed.

  5. 05

    Ongoing monitoring

    Automated alerting on crawl errors, index drops, schema failures and Core Web Vitals regressions so problems surface immediately.

Technologies used

The tools behind the work

Chosen for maintainability and hiring depth rather than novelty. We will justify any choice on request, and we avoid technology that makes you dependent on us.

  • Screaming Frog
  • Sitebulb
  • Google Search Console
  • BigQuery
  • CrUX
  • Lighthouse CI
  • Schema.org
  • Cloudflare
  • Next.js

Industries served

Where this work lands most often

Sector context changes what good looks like. These are the industries where we have delivered this service repeatedly.

Why Mova

What working with us on technical seo is like

The same commitments apply to every engagement, regardless of size or service.

  • A defined first step

    We scope a fixed-price starting point so you can evaluate us on technical seo before committing to a program.

  • Senior people, named

    The team you meet is the team that delivers. You will know exactly who is accountable.

  • You own the output

    Code, accounts, files and documentation are yours from day one, with no lock-in of any kind.

  • Measured, then reported

    We baseline before starting and report against it honestly — including the months that fall short.

Questions

Technical SEO: common questions

The questions we are asked most about technical seo, answered directly.

A full audit annually, with continuous monitoring in between. Sites change constantly and most technical problems are introduced by ordinary development work rather than appearing spontaneously.

Keep exploring

Related services

SEO Services

Compounding organic growth, measured in pipeline not rankings.

Enterprise SEO

Organic programs for sites with a hundred thousand URLs and six stakeholders.

Ecommerce SEO

Category and product pages that earn non-brand revenue.

Next step

Ready to talk about technical seo?

Thirty minutes with someone who has delivered this work. We will tell you what it would take, roughly what it would cost, and whether Mova is the right fit.

No pitch deck. A 30-minute conversation about what you are trying to achieve.