SEO Services
Compounding organic growth, measured in pipeline not rankings.
SEO & Content
Overview
Technical SEO is unglamorous and disproportionately valuable. Most sites over a few hundred pages have real problems: crawl budget spent on faceted URLs, JavaScript that renders after the crawler has moved on, duplicate content across parameters, orphaned pages, conflicting canonicals, structured data that fails validation. Each individually seems minor. Together they suppress a whole site.
We diagnose from evidence rather than checklist. Log file analysis shows what Googlebot actually does on your site rather than what a crawler simulation suggests. Rendering tests reveal what the indexer really sees. Search Console data shows which pages are excluded and why. That evidence drives a prioritized fix list ordered by expected impact, not by severity label.
We also implement. Many technical audits die as a PDF nobody actions, so we work alongside your engineering team — or do the work ourselves — and verify each fix took effect in the index.
Business benefits
We analyze what Googlebot actually crawls and how often, which reveals waste that simulated crawls cannot see.
Confirmation that your content, links and metadata are present in what the indexer sees — not just in the browser.
Optimization measured against real user metrics from CrUX, not lab scores that flatter a fast connection.
Canonical strategy, parameter handling, pagination and faceted navigation configured so crawl budget goes to pages that matter.
Schema implemented correctly for your content types and monitored for errors, enabling rich results rather than warnings.
URL mapping, redirect testing, parity checks and post-launch monitoring. Migration traffic loss is preventable and we prevent it.
Problems solved
“Google indexes a fraction of our pages.”
Identify why through Search Console and log analysis — usually crawl waste, thin duplicates or weak internal linking — and fix the cause.
“Our JavaScript site does not rank.”
Move critical content and links to server-rendered HTML, verify with rendering tests, and confirm the indexed version contains what matters.
“Core Web Vitals are failing on mobile.”
Profile the actual causes — usually images, third-party scripts and layout shift — and fix them against field data rather than lab scores.
“We lost 40% of traffic after a redesign.”
Emergency migration recovery: map old to new URLs, restore missing redirects, recover lost metadata and internal links, and monitor to confirm.
Our process
Site-wide crawl with rendering, cross-referenced against Search Console, analytics and server logs to build a real picture.
Issues ranked by traffic impact and implementation effort, delivered with the reasoning rather than a severity color.
We implement directly or work alongside your engineers with clear specifications and acceptance criteria for each fix.
Confirm each change took effect in the index and in field performance data — not just that the ticket was closed.
Automated alerting on crawl errors, index drops, schema failures and Core Web Vitals regressions so problems surface immediately.
Technologies used
Chosen for maintainability and hiring depth rather than novelty. We will justify any choice on request, and we avoid technology that makes you dependent on us.
Industries served
Sector context changes what good looks like. These are the industries where we have delivered this service repeatedly.
Why Mova
The same commitments apply to every engagement, regardless of size or service.
We scope a fixed-price starting point so you can evaluate us on technical seo before committing to a program.
The team you meet is the team that delivers. You will know exactly who is accountable.
Code, accounts, files and documentation are yours from day one, with no lock-in of any kind.
We baseline before starting and report against it honestly — including the months that fall short.
Questions
The questions we are asked most about technical seo, answered directly.
A full audit annually, with continuous monitoring in between. Sites change constantly and most technical problems are introduced by ordinary development work rather than appearing spontaneously.
More in SEO & Content
Keep exploring
Compounding organic growth, measured in pipeline not rankings.
Speed work measured in revenue, not just scores.
Marketing sites that load fast, rank well and convert honestly.
Organic programs for sites with a hundred thousand URLs and six stakeholders.
Category and product pages that earn non-brand revenue.
Next step
Thirty minutes with someone who has delivered this work. We will tell you what it would take, roughly what it would cost, and whether Mova is the right fit.
No pitch deck. A 30-minute conversation about what you are trying to achieve.