Social Media Management
Day-to-day execution, handled reliably.
Marketing & Growth
Instagram as a sales channel, not a scrapbook
Instagram rewards brands that treat it as a place to sell — with taste. Beautiful grids that never mention what you do are a costly hobby.
- Engagement
- Monthly content retainer
- Typical timeline
- 90 days to establish rhythm and results
- Delivered across
- All 50 US states
Overview
Instagram is where American consumers evaluate brands. They check the profile before buying, read comments for social proof, and use saved posts as a shortlist. That makes the account a conversion surface, not just an awareness channel — and it should be designed accordingly.
Reels drive discovery, which means video production is the core of any serious Instagram program. Feed and carousel posts do the persuasion work: education, proof, comparison and detail. Stories maintain the relationship with people already interested. Each format has a different job and mixing them up is the most common mistake we see.
We build programs that connect the channel to revenue — shopping tags, link strategy, retargeting audiences and creator partnerships with tracked attribution — so Instagram performance can be discussed in the same terms as every other channel.
- Primary discovery engine, produced weekly
- ReelsPrimary discovery engine, produced weekly
- Attribution from profile to purchase
- TrackedAttribution from profile to purchase
- Partnerships with negotiated usage rights
- CreatorPartnerships with negotiated usage rights
Business benefits
What instagram marketing changes for you
The reasons this work earns its budget, stated as outcomes rather than features.
Formats used for their strengths
Reels for reach, carousels for persuasion, Stories for relationship — each produced deliberately rather than cross-posted identically.
A profile that converts
Bio, highlights, pinned posts and link strategy structured so a first-time visitor understands and can act within seconds.
Shopping properly configured
Product tagging, catalog integration and checkout paths that turn discovery into purchase without leaving the app unnecessarily.
Creator partnerships with rights
Sourcing and management with usage rights negotiated upfront, so strong content can be amplified as paid media.
Community as an asset
Comment and DM management that converts interest into conversation, which is where much Instagram-sourced revenue actually originates.
Measured honestly
Reach, saves and shares as leading indicators, tied to traffic, revenue and assisted conversions rather than reported in isolation.
Problems solved
If any of this sounds familiar
These are the situations clients describe in the first conversation, and what we do about each.
“Our engagement is falling every month.”
Usually format mix and posting rhythm. We rebalance toward Reels for reach and carousels for depth, and rebuild hooks for the first two seconds.
“We have followers but no sales from Instagram.”
Conversion infrastructure: profile optimization, shopping setup, retargeting audiences and content that actually makes an offer.
“Producing content consumes all our time.”
A batch production system with content pillars and repeatable formats — a day of production covering weeks of posting.
“Influencer partnerships did not produce results.”
Select for audience overlap rather than follower count, use tracked links and codes, and negotiate usage rights so winners can be amplified.
Our process
How we deliver it
Each stage has a defined output, so you always know what you are getting and when.
- 01
Audit and positioning
Account review, competitor analysis and a clear definition of what the channel is for commercially.
- 02
Content system
Pillars, formats, visual direction and a production cadence your team can sustain without burning out.
- 03
Production and publishing
Reels, carousels and Stories produced in batches, with community management and response handling.
- 04
Commerce and paid
Shopping setup, creator partnerships and paid amplification of organic content that has proven itself.
- 05
Report and refine
Monthly review of reach, saves, traffic and revenue, adjusting the format mix toward what performs.
Technologies used
The tools behind the work
Chosen for maintainability and hiring depth rather than novelty. We will justify any choice on request, and we avoid technology that makes you dependent on us.
- Meta Business Suite
- Instagram Insights
- Later
- Figma
- CapCut
- Premiere Pro
- Shopify
- Triple Whale
Industries served
Where this work lands most often
Sector context changes what good looks like. These are the industries where we have delivered this service repeatedly.
Why Mova
What working with us on instagram marketing is like
The same commitments apply to every engagement, regardless of size or service.
A defined first step
We scope a fixed-price starting point so you can evaluate us on instagram marketing before committing to a program.
Senior people, named
The team you meet is the team that delivers. You will know exactly who is accountable.
You own the output
Code, accounts, files and documentation are yours from day one, with no lock-in of any kind.
Measured, then reported
We baseline before starting and report against it honestly — including the months that fall short.
Questions
Instagram Marketing: common questions
The questions we are asked most about instagram marketing, answered directly.
Three to five feed or Reel posts weekly plus regular Stories. Consistency matters more than frequency — an account that posts reliably outperforms one that posts in bursts.
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TikTok Marketing
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Photography
Owned imagery that does not look like a stock library.
Video Production
Video made for where it will actually be watched.
Next step
Ready to talk about instagram marketing?
Thirty minutes with someone who has delivered this work. We will tell you what it would take, roughly what it would cost, and whether Mova is the right fit.
No pitch deck. A 30-minute conversation about what you are trying to achieve.