Business Consulting
Operating problems solved with evidence and follow-through.
Strategy & Consulting
Where the money should go next quarter
Most companies have a website, some ad spend, a CRM, a few tools and no clear picture of which of them is actually producing results.
- Engagement
- Fixed-scope audit
- Typical timeline
- 3–5 weeks
- Delivered across
- All 50 US states
Overview
Digital investment tends to accumulate rather than being planned. A site built four years ago, ad accounts run by three different agencies, a CRM half configured, analytics that nobody trusts, and a marketing budget allocated largely on precedent. Each piece may be defensible and the whole is rarely optimal.
We audit the full estate — website, search, paid media, social, email, CRM, analytics and the technology underneath — and quantify what each is contributing. That usually reveals meaningful budget being spent on channels that are not working and obvious opportunities that nobody owns.
The output is a prioritized plan with realistic budgets and expected returns, ordered so the highest-return work happens first. It is designed to be actionable whether we do the work, your team does, or you engage someone else — the analysis is useful regardless.
- Website, media, CRM, data and technology
- Full estateWebsite, media, CRM, data and technology
- Contribution and waste per channel
- QuantifiedContribution and waste per channel
- Plan sequenced by expected return
- OrderedPlan sequenced by expected return
Business benefits
What digital consulting changes for you
The reasons this work earns its budget, stated as outcomes rather than features.
The whole picture at once
Every channel and system assessed together, which reveals interactions a single-channel audit cannot see.
Contribution quantified
What each channel actually produces, including the ones consuming budget without a defensible return.
Benchmarked against competitors
Where you stand on visibility, share of voice, site quality and digital presence in your specific market.
Budget allocation modeled
A recommended allocation with expected returns per channel, so budget conversations have numbers attached.
Sequenced by return
A prioritized plan ordered so the work with the fastest payback comes first and funds what follows.
Useful independently of us
Written to be actioned by anyone — your team, another agency, or us. The analysis stands on its own.
Problems solved
If any of this sounds familiar
These are the situations clients describe in the first conversation, and what we do about each.
“We spend on digital and cannot tell what works.”
Channel-by-channel contribution analysis with tracking remediation where measurement is the actual gap.
“Three agencies each report success and revenue is flat.”
Consolidated measurement across channels with deduplication and incrementality context, which usually resolves the contradiction quickly.
“We do not know how we compare to competitors.”
Competitive benchmarking on visibility, spend estimates, site quality and content depth in your market.
“Every vendor tells us their channel is the priority.”
Independent assessment with modeled returns per channel, so allocation follows evidence rather than the most persuasive pitch.
Our process
How we deliver it
Each stage has a defined output, so you always know what you are getting and when.
- 01
Data gathering
Access to analytics, ad accounts, CRM and tooling, plus stakeholder interviews on goals and constraints.
- 02
Channel assessment
Each channel evaluated on setup quality, performance, measurement integrity and untapped opportunity.
- 03
Competitive benchmarking
Position against named competitors on visibility, content, site quality and estimated investment.
- 04
Modeling
Opportunity sizing and budget allocation modeled with expected return and confidence per initiative.
- 05
Plan and presentation
Prioritized roadmap presented to leadership with the reasoning, tradeoffs and the case for each recommendation.
Technologies used
The tools behind the work
Chosen for maintainability and hiring depth rather than novelty. We will justify any choice on request, and we avoid technology that makes you dependent on us.
- GA4
- Google Ads
- Meta Ads Manager
- Semrush
- Ahrefs
- HubSpot
- Looker Studio
- Screaming Frog
Industries served
Where this work lands most often
Sector context changes what good looks like. These are the industries where we have delivered this service repeatedly.
Why Mova
What working with us on digital consulting is like
The same commitments apply to every engagement, regardless of size or service.
A defined first step
We scope a fixed-price starting point so you can evaluate us on digital consulting before committing to a program.
Senior people, named
The team you meet is the team that delivers. You will know exactly who is accountable.
You own the output
Code, accounts, files and documentation are yours from day one, with no lock-in of any kind.
Measured, then reported
We baseline before starting and report against it honestly — including the months that fall short.
Questions
Digital Consulting: common questions
The questions we are asked most about digital consulting, answered directly.
Three to five weeks depending on estate size and how quickly we get access to accounts. Access is usually the pacing item, not the analysis.
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Next step
Ready to talk about digital consulting?
Thirty minutes with someone who has delivered this work. We will tell you what it would take, roughly what it would cost, and whether Mova is the right fit.
No pitch deck. A 30-minute conversation about what you are trying to achieve.