Enterprise SEO
Organic programs for sites with a hundred thousand URLs and six stakeholders.
SEO & Content
One brand, many markets, no duplicate content
Expanding internationally exposes decisions that are painful to reverse: domain structure, language targeting, and whether translated content is enough. Get them right first.
- Engagement
- Strategy project then per-market retainer
- Typical timeline
- 8–12 weeks for architecture and first market
- Delivered across
- All 50 US states
Overview
US companies expanding abroad usually start by translating the existing site. It rarely works. Search behavior differs by market — different terms, different competitors, sometimes a different search engine entirely. A literal translation of American marketing copy often ranks for nothing because nobody in that market searches that way.
The technical layer has its own traps. Hreflang is easy to implement incorrectly and hard to debug at scale. Domain strategy — country domains, subdirectories or subdomains — has permanent consequences for authority consolidation. Geotargeting, currency, local payment methods and address formats all affect both ranking and conversion.
We handle strategy and execution together: market research to size the genuine opportunity, the technical architecture that scales to additional markets, and localization that reflects how people in that market actually search and buy.
- Hreflang errors in Search Console after implementation
- 0Hreflang errors in Search Console after implementation
- Keyword research, not translated US keywords
- Per marketKeyword research, not translated US keywords
- Architecture that absorbs new markets cleanly
- ScalableArchitecture that absorbs new markets cleanly
Business benefits
What international seo changes for you
The reasons this work earns its budget, stated as outcomes rather than features.
Domain strategy decided properly
ccTLDs, subdirectories or subdomains chosen against your authority, resources and market priorities — the decision hardest to undo later.
Hreflang that validates
Correct bidirectional annotations, x-default handling and automated monitoring, because hreflang fails silently and often.
Market-native keyword research
Research conducted in-market by native speakers, because search intent and terminology rarely survive translation intact.
Localization, not translation
Currency, units, address formats, payment methods, legal requirements and cultural context adapted for each market.
Regional engines covered
Baidu, Yandex and Naver optimization where those markets matter, each with genuinely different requirements from Google.
US-market Spanish handled properly
For the large domestic Spanish-speaking audience, correct language targeting within the US rather than pointing it at Latin American markets.
Problems solved
If any of this sounds familiar
These are the situations clients describe in the first conversation, and what we do about each.
“Our translated pages do not rank in local markets.”
Redo keyword research natively and rewrite around how that market actually searches, rather than translating US copy word for word.
“Google shows the wrong country version in results.”
Audit and repair hreflang, canonical conflicts and geotargeting settings, then monitor with automated validation.
“Market versions cannibalize each other.”
Correct hreflang clustering plus differentiated content per market so each version has a distinct reason to exist.
“We do not know which markets to enter next.”
Search demand sizing, competitive difficulty and conversion economics per market, so expansion follows evidence rather than anecdote.
Our process
How we deliver it
Each stage has a defined output, so you always know what you are getting and when.
- 01
Market opportunity analysis
Search volume, competition, commercial value and operational feasibility scored per candidate market.
- 02
Architecture decision
Domain strategy, URL structure, hreflang plan and geotargeting configuration designed to scale to future markets.
- 03
Localization
Native keyword research and content adaptation for each priority market, including commercial and legal requirements.
- 04
Technical implementation
Hreflang deployment, geotargeting, local structured data, currency and language switching, with validation testing.
- 05
Market-level growth
Per-market reporting, local link acquisition and ongoing optimization treating each market as its own program.
Technologies used
The tools behind the work
Chosen for maintainability and hiring depth rather than novelty. We will justify any choice on request, and we avoid technology that makes you dependent on us.
- Google Search Console
- Semrush
- Ahrefs
- Screaming Frog
- Hreflang validators
- Next.js i18n
- WPML
- Looker Studio
Industries served
Where this work lands most often
Sector context changes what good looks like. These are the industries where we have delivered this service repeatedly.
Why Mova
What working with us on international seo is like
The same commitments apply to every engagement, regardless of size or service.
A defined first step
We scope a fixed-price starting point so you can evaluate us on international seo before committing to a program.
Senior people, named
The team you meet is the team that delivers. You will know exactly who is accountable.
You own the output
Code, accounts, files and documentation are yours from day one, with no lock-in of any kind.
Measured, then reported
We baseline before starting and report against it honestly — including the months that fall short.
Questions
International SEO: common questions
The questions we are asked most about international seo, answered directly.
Subdirectories for most US companies expanding abroad — they inherit the authority of your main domain, which is a large head start. Country domains suit strong local brand requirements or markets where a local domain drives trust, at the cost of building authority separately for each.
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Next step
Ready to talk about international seo?
Thirty minutes with someone who has delivered this work. We will tell you what it would take, roughly what it would cost, and whether Mova is the right fit.
No pitch deck. A 30-minute conversation about what you are trying to achieve.