Social Media Marketing
One strategy across the platforms that matter to your buyers.
Marketing & Growth
The work that has to happen every day
Strategy is the easy part to admire. Consistent daily execution — producing, posting, responding, reporting — is what actually produces results.
- Engagement
- Monthly managed service
- Typical timeline
- 2 weeks to onboard, then ongoing
- Delivered across
- All 50 US states
Overview
Social media management is an operations service. Content has to be produced and approved on schedule. Comments and messages need answering within hours, not days. Reviews need responses. Trends need evaluating quickly enough to act on. Reporting needs to arrive when it is due. None of it is glamorous and all of it compounds.
We run this as a managed service with a named team who learn your business, your voice and your approval requirements. You get a monthly content calendar to review, published content, community coverage during agreed hours, and reporting that says what happened and what we are changing.
It works best on a foundation of clear strategy and brand guidelines. Where those do not exist we build them first, because execution without direction just produces consistent output nobody can evaluate.
- Target response time during coverage hours
- <4 hrsTarget response time during coverage hours
- Calendar delivered ahead for your approval
- MonthlyCalendar delivered ahead for your approval
- Team who knows your business, not a rotating pool
- NamedTeam who knows your business, not a rotating pool
Business benefits
What social media management changes for you
The reasons this work earns its budget, stated as outcomes rather than features.
Reliable publishing cadence
Content produced, approved and scheduled ahead of time. Consistency is the variable most in-house programs fail on.
Community covered
Comments, messages and mentions monitored and responded to within agreed hours, following documented voice guidelines.
Approval that respects your time
Monthly calendars delivered for batch review, so approval takes an hour a month rather than daily interruptions.
Reviews handled
Google, Yelp and platform reviews monitored and answered — a meaningful ranking and conversion factor for local businesses.
Trend response within reason
Relevant trends evaluated and acted on quickly where they suit the brand, with a clear filter for those that do not.
Reporting that says something
Monthly reporting with what performed, what did not, and what we are changing — not a screenshot of platform analytics.
Problems solved
If any of this sounds familiar
These are the situations clients describe in the first conversation, and what we do about each.
“Our posting is sporadic because everyone is busy.”
A managed cadence with content produced ahead of schedule and batch approval, which removes the weekly time pressure entirely.
“Messages go unanswered for days.”
Defined coverage hours with monitored inboxes, response templates for common questions and escalation for anything sensitive.
“Our social looks different across platforms.”
Templates, a documented voice guide and centralized production so everything reads as the same company.
“The person running social left and took the knowledge with them.”
Documented process, shared asset library and account access under your ownership, so continuity does not depend on one individual.
Our process
How we deliver it
Each stage has a defined output, so you always know what you are getting and when.
- 01
Onboarding
Brand immersion, voice documentation, asset gathering, account access and approval workflow agreed in the first two weeks.
- 02
Calendar planning
Monthly content calendar built around your pillars, promotions and events, delivered for batch approval.
- 03
Production
Graphics, video editing and copywriting produced to the calendar with revision rounds built into the schedule.
- 04
Publish and engage
Scheduled publishing plus daily community management, review responses and escalation of anything requiring your input.
- 05
Report and plan
Monthly performance review feeding directly into the next calendar, so the program improves rather than repeats.
Technologies used
The tools behind the work
Chosen for maintainability and hiring depth rather than novelty. We will justify any choice on request, and we avoid technology that makes you dependent on us.
- Later
- Sprout Social
- Meta Business Suite
- Canva
- Figma
- CapCut
- Google Business Profile
- Looker Studio
Industries served
Where this work lands most often
Sector context changes what good looks like. These are the industries where we have delivered this service repeatedly.
Why Mova
What working with us on social media management is like
The same commitments apply to every engagement, regardless of size or service.
A defined first step
We scope a fixed-price starting point so you can evaluate us on social media management before committing to a program.
Senior people, named
The team you meet is the team that delivers. You will know exactly who is accountable.
You own the output
Code, accounts, files and documentation are yours from day one, with no lock-in of any kind.
Measured, then reported
We baseline before starting and report against it honestly — including the months that fall short.
Questions
Social Media Management: common questions
The questions we are asked most about social media management, answered directly.
Packages typically range from twelve to thirty pieces monthly across platforms, plus Stories and community management. We size it to your platforms and goals rather than selling a fixed bundle.
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Next step
Ready to talk about social media management?
Thirty minutes with someone who has delivered this work. We will tell you what it would take, roughly what it would cost, and whether Mova is the right fit.
No pitch deck. A 30-minute conversation about what you are trying to achieve.