UI Design
Interfaces with a system underneath, not a set of screens.
Brand, Design & Creative
Find the problem before you design the solution
Most usability failures are decided long before visual design begins — in structure, terminology and assumptions about what users already understand.
- Engagement
- Research project or embedded partner
- Typical timeline
- 4–10 weeks
- Delivered across
- All 50 US states
Overview
UX design is a risk reduction discipline. Every assumption tested in a prototype is an assumption that does not become an expensive rebuild. A day of usability testing on a clickable prototype routinely surfaces problems that would have cost weeks of engineering to discover in production.
We work from research: interviews with actual users, observation of real workflows, analytics review and usability testing on what exists. Users rarely articulate what they need directly, but watching them work reveals it reliably. Then structure — information architecture, task flows, navigation, terminology — which is where most experience problems originate.
Prototypes come before pixels. Testing a low-fidelity prototype tells you whether the structure works while it is still cheap to change. Visual design applied to a flawed structure just makes a confusing product attractive.
- Users tested per round — enough to find most issues
- 5–8Users tested per round — enough to find most issues
- Assumptions validated while change is cheap
- Before buildAssumptions validated while change is cheap
- Research findings the whole team can use
- DocumentedResearch findings the whole team can use
Business benefits
What ux design changes for you
The reasons this work earns its budget, stated as outcomes rather than features.
Research with real users
Interviews and observation with people who do the work, which consistently contradicts internal assumptions in useful ways.
Journeys mapped end to end
The whole experience including the parts outside your product — email, phone, paperwork — where friction frequently concentrates.
Architecture designed deliberately
Navigation, terminology and content structure tested with card sorting and tree testing rather than decided in a meeting.
Prototypes tested early
Interactive prototypes validated with users before engineering commits, which is the cheapest place to be wrong.
Accessibility as usability
Designed for keyboard, screen reader, low vision and cognitive load — which improves the experience for everyone, not only users with disabilities.
Findings that stay useful
Research documented as a shared reference rather than a presentation, so the team keeps returning to it.
Problems solved
If any of this sounds familiar
These are the situations clients describe in the first conversation, and what we do about each.
“Users cannot find features that already exist.”
Information architecture research — card sorting and tree testing — to restructure navigation around users' mental models rather than your org chart.
“Onboarding loses most new users.”
Observe first sessions to find where confidence breaks, then redesign around a single clear first success rather than a feature tour.
“Support answers the same questions constantly.”
Analyze ticket themes to locate the interface failures generating them, then fix the cause instead of writing more documentation.
“We keep building features nobody uses.”
Research and prototype validation before commitment, which is dramatically cheaper than discovering the answer after launch.
Our process
How we deliver it
Each stage has a defined output, so you always know what you are getting and when.
- 01
Discovery
Stakeholder interviews, analytics review, support ticket analysis and heuristic evaluation of the current experience.
- 02
User research
Interviews and contextual observation with real users, synthesized into personas, journeys and prioritized problem statements.
- 03
Structure
Information architecture, task flows and navigation validated through card sorting and tree testing.
- 04
Prototype and test
Interactive prototypes tested with users in rounds, iterating between each until the structure holds.
- 05
Specification
Validated flows, interaction specifications and accessibility requirements documented for design and engineering.
Technologies used
The tools behind the work
Chosen for maintainability and hiring depth rather than novelty. We will justify any choice on request, and we avoid technology that makes you dependent on us.
- Figma
- Maze
- UserTesting
- Dovetail
- Optimal Workshop
- Hotjar
- GA4
Industries served
Where this work lands most often
Sector context changes what good looks like. These are the industries where we have delivered this service repeatedly.
Why Mova
What working with us on ux design is like
The same commitments apply to every engagement, regardless of size or service.
A defined first step
We scope a fixed-price starting point so you can evaluate us on ux design before committing to a program.
Senior people, named
The team you meet is the team that delivers. You will know exactly who is accountable.
You own the output
Code, accounts, files and documentation are yours from day one, with no lock-in of any kind.
Measured, then reported
We baseline before starting and report against it honestly — including the months that fall short.
Questions
UX Design: common questions
The questions we are asked most about ux design, answered directly.
Five to eight per round finds the large majority of usability problems. Several small rounds with iteration between them beats one large study, because fixing and retesting is where the value comes from.
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Next step
Ready to talk about ux design?
Thirty minutes with someone who has delivered this work. We will tell you what it would take, roughly what it would cost, and whether Mova is the right fit.
No pitch deck. A 30-minute conversation about what you are trying to achieve.