New York–Newark–Jersey City · Eastern (ET)

New York

Financial services, media and retail, where regulatory review and brand scrutiny both sit on the critical path.

Sectors we see here

Financial services
Media & publishing
Retail & ecommerce
Real estate

Delivered remotely on Eastern (ET) hours. Our only office is in Austin, TX — we do not claim a New York address we do not occupy.

The market

What is different about New York

New York work is shaped by two constraints that rarely appear together elsewhere: regulated data and high brand exposure. A financial services client needs a compliance review before a feature ships; a media or retail client needs the design to survive the attention of an audience that notices everything.

Practically, that means legal and compliance are stakeholders from week one rather than a gate at the end. Projects that treat review as a final step lose weeks to changes that would have been cheap to make in design.

The market is also unusually procurement-heavy. Vendor onboarding, security questionnaires and insurance requirements are real lead times, and we plan the schedule around them rather than being surprised.

What it changes

How that shapes the work

Local context is only worth writing down if it changes a decision. These are the ones it changes here.

Compliance is a stakeholder, not a gate

For anything touching consumer financial data, we bring compliance into design review rather than presenting a finished build for approval. It is slower for two weeks and much faster overall.

Procurement has a lead time

Security questionnaires, vendor onboarding and certificate requirements routinely add three to six weeks before a kickoff. We start that clock at proposal rather than at signature.

NYC accessibility exposure is real

New York courts see a disproportionate share of US web accessibility filings. WCAG 2.2 AA is in scope on every build we do here, not an add-on.

Regulation

What comes up disproportionately here

Not an exhaustive list of what applies to you — the regimes that appear more often in this market than elsewhere, and that we therefore design against by default.